From the multiplayer madness of Super Mario Kart to more serious simulations such as Gran Turismo, racing games have always been a favourite among console players.
On a recent project for Microsoft Studios and Axis Animation, Jumbla explored every style of racing game imaginable to create 12 different cinematic sequences for Forza Motorsport 6: Apex. Check out the work below:
The animation challenge
As Creative Director Cal explains: “The most challenging part of this brief was coming up with 12 different styles and stories for each script. The project also spanned a total of three months, so we had to fit all 12 videos into that time-frame.”
The challenges didn’t end there. Each video needed to be totally different to the next – with the added stipulation they be nothing like what Forza had done before.
At the same time, Microsoft Studios and Axis wanted Jumbla to utilise ‘Forza-style’ cameras to achieve consistency with the video game itself.
Designing a solution
First and foremost, Jumbla did some research (if you can call it research…) and looked closely at the videos and camera angles Forza had featured previously.
“We got everyone together before the start of the project to ensure they were all on the same page as far as the type of movements that were required,” says Cal.
From there, Jumbla implemented a very strict process, to which every animator adhered for each video.
Styles and animatics were created in the first week. The next two weeks were spent polishing the animation, including any changes the client wanted.
While each artist worked on a single video, creating entire sequences from start to finish before moving on to the next, Cal knew collaboration was the key to getting it right first time around.
“We crossed over a lot,” reveals Cal. “Everyone has unique ideas and interprets things differently.
“Sometimes you can get pigeonholed into one specific look and feel, but this way we were able to really break away from that and do a lot of very different-looking things.”
Meeting the brief
In addition to fulfilling the initial concept of “animated posters,” Cal and the team also produced animations that were fast and punchy, mixing 3D cars with 2D-style motion graphics.
“The client loved our proposal and loved our ideas,” says Cal. “We worked with them to help develop poster frames, going back and forth a lot of the time to ensure we were always on the same page.”
Although Jumbla received minimal feedback on each style revision, the second round of animation was used to refine and polish the work as much as possible.