Some people believe animation is just “cartoons and Pixar movies”, but it’s a lot more than that. The possibilities are truly limitless. It can be used to illustrate, demonstrate, inform, persuade, entertain and inspire.
The word animation is believed to have emerged around the late 16th century. It means an “action of imparting life” – derived from the Latin animationem. In the early 17th century, the word took on another definition: “vitality”.
It wasn’t until the early 1900s that the word animation took on a third meaning, applied to visual and cinematographic arts.
We believe that animation you see on screens is all of the above: vitality and imparting life is ultimately the essence of what we do at Jumbla, when creating visual pieces.
Here are four examples of ours that demonstrate just some of the various possibilities of animation and motion graphics.
THE WILDERNESS SOCIETY
This series, produced to raise awareness, is a highly artist one: both in concept and in execution. We worked with the Wilderness Society to tell the harrowing stories of particular native species, by depicting human beings (kids and adults) dressed in “onesies” of the respective animal. The detailed quality of the art, in which almost everything was hand-drawn, was a crucial element in maximising the powerfully personal narratives. It’s an example of how animation can be used to convey emotions and connect with audiences.
This style of 2D animation spells out a common situation or problem, then follows with the solution. This kind of “explainer” video is great for companies looking to produce informative clips that: 1) present a problem, 2) introduce the product/service, 3) illustrate the positive outcome as a result, 4) capture attention, 5) simplify dense information into clear and concise messages, and 6) can be cost-efficient to produce.
This video not only promotes an engineering program, it’s a piece of engineering it its own. It uses heavily graded 3D-modelled “sculptures” combined with motion graphics, to explore the different meanings of the word engineering. It’s a piece that starkly contrasts with our illustrative works: rather than having a storybook feel, this is richly futuristic.
Animation and motion graphics can be mixed with live-action footage to create something visually enticing. This high-end piece for Digital Decorator explains the features and benefits of the software application – but, more than just divulging information, this clip gives an interpersonal sense for how it “feels” to use the system. It depicts an imagined world where the application literally “pops out” of the tablet computer.
Animation and motion graphics can be used to create countless different “looks” and “feels”. Some are more suited to conveying stories, others are best for conveying moods or emotions, and others are ideal for explaining information interestingly. Compared to conventional live-action, animation creates greater opportunities to capture attention and ignite the imagination.
Despite the different styles of the four examples we’ve shown you above, all were produced under one roof by our own animators. Here at Jumbla, we don’t use cookie-cutter templates and aren’t confined to a limited number of set styles. We’re a stylistically-diverse, design-driven team that can create anything.
Published on May 24, 2016
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