There’s the Australian singer who likes to cover her face – but that’s not the only Sia with an international presence. The Summit International Awards – SIA – drew more than 5000 submissions from 21 countries for its 2016 creative competition. With so many vying for honours, Jumbla was thrilled to collect two awards!
Polished Man: Silver, Not-for-profit video
Deakin: Silver, Educational Institution video
The Summit International Awards organisation was founded in 1994, so it’s now in its 22nd year. Entries are open to companies with annual billings under $30 million, including advertising and PR agencies, creative studios, marketing departments, video production companies, web and graphic design houses and interactive firms.
In receiving our two awards, we had to impress the international panel of judges. This year there were 15, hailing from both large and small companies and universities, including BANG! creative communications (Canada), Nevado Limited (UK), ANNODYNE (USA) and Central Washington University (USA).
There are 20 major categories: from print and broadcast to online advertising and social media. The standards are stringent – the judges aren’t told which companies produced which work (blind judging) as they search for innovative and creative concepts, strong executions and user experiences, and the ability to communicate and persuade.
Check out our award winning work below!
YGAP: POLISHED MAN
This video was part of an awareness campaign by the non-profit organisation YGAP. The campaign encourages men to raise money and show their support for ending violence against children in the month of October, by making an unusual fashion statement: painting one fingernail blue.
Remarkably this 2D work was produced in just 5 days, despite featuring elements of detailed frame-by-frame animation. It recreates a children’s storybook through its visual illustrative style, combined with the sound of a “story time” narration. Its objective is to show that for some victims, life is fantastical and bright before abuse occurs… and the fairytale becomes a nightmare. It also shows that efforts to end or prevent abuse can lead to the restoration of hope.
The video is inspired by Thea: a young girl, who came into YGAP’s care in Cambodia after having experienced two years of abuse. The YGAP CEO, Elliot Costello, met her one night and they played games like naughts and crosses. There was a language barrier, but Thea had her own ways of communicating. At the end of the night, she took a blue marker and drew a heart on Elliot’s palm, then painted all of his nails blue. In our animation, it’s fitting that Thea paints her own nails blue at the end: a sign that hope is restored.
This video was created to celebrate the launch of Deakin University’s Centre for Advanced Design in Engineering Training (CADET). The idea was to explore the sheer scope of the word engineering itself. What does it mean and what are its implications?
The narrator tells us: “Engineering is art. It’s design. It is beauty fused with scientific and mathematical precision. It’s innovation, joy, passion, hope and imagination.”
Illustrating this involved a lot of “engineer-style” thinking of our own. We created 3D-modelled sculptures, grading and animating them to create futuristic, cutting-edge landscapes. Combining the visuals with intriguing sound effects and bold, poetic voiceover made for an emotive blend. We hope it gets people thinking on a deeper level about the imperative role engineering plays in our past, present and future. After all, “To engineer is to be human”.
We’re chuffed our work for YGAP and Deakin University stood out among the thousands of entries! A big shout out to the judges and organisers of the Summit International Awards: thanks for being nice to us.
Published on Jun 28, 2016
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