Boost digital and Jumbla had a lot of fun on this one and so did the press! When this video received over 200,000 views in the first 2 weeks of launch, there was no shortage of articles! Feel free to have a browse from Adnews, Mumbrella and B&T! Or rather, hear about the video from the ones who made it! (That’s us)
With the launch of Boosts Juices newest member of the protein ball range, White Chocolate Protein Ball, Boost was keen to do something a little different. Please enjoy:
FOUR awesome tasting, ugly balls!Now we have FOUR awesome tasting, ugly balls to get your mouth around! Our new White Chocolate Protein Ball has hit our stores and is ready to twerk it!
In essence, the three original protein balls have been wiped out by a swinging Miley Cyrus inspired protein balls singing “I came in like a protein ball!” The audio for the wrecking ball clip was created by Boost Digital in partnership with a radio segment.
The video comes as a continuation of an existing campaign where the 3 original protein balls were happily singing about themselves…
(Jumbla was not involved in the creation of the first video)
The team had a lot of fun creating this one. Boost were adamant that they wanted the balls to look grotesque, so we made the eyes smaller and gave them wonky teeth and gnarly textures!
Creative Director, Oz, gives a little insight into how they made this one work! “As the characters are just balls we wanted to make them more expressive by giving them exaggerated movements so we added lots of squash and stretch deformers, this gave them a more slapstick feel and allowed us to easily maximise their expressions. Although the renders weren’t supposed to be photo-real, we wanted to get some texture and displacement into the materials and for this we used Octane renderer which gave us real-time response when we were looking at texturing and lighting. We then composited in After Effects to integrate the 3D into the environment.”
The original clip is below, you can decide which one you like better, but we think it’s pretty obvious! (The protein balls!)