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ZOOS VICTORIA TVC

Television commercial we recently produced with Grant Day James for Zoos Victoria. This one tackles the subject of animal extinction and uses a mesh of 2D, 3D and live action to bring to life the animals of the world!

For those of you interested:

Besides the live action (of course), and the 3D frog and possum… everything else was created entirely in After Effects using the (fairly new) ray-tracing 3D engine. We were able to extrude shapes to create the book, and bend layers to create the paper that builds up each animal.

We rigged up each animal and manually unfolded them, then used expressions to generate the secondary movements, such as bounce, inertia, and squash and stretch.