Trams are an integral and iconic part of Melbourne’s character. With 250 kilometres of track spread across the city, it’s the largest urban tramway network in the world.
But with extensive reach comes great responsibility. When there are occasional changes to services, operator Yarra Trams must find effective ways to communicate with travellers.
This is why Jumbla was asked to produce an animation for maintenance work on St Kilda Road, which evolved into a more general public information video.