THE HEAT GROUP
We completed this video for The Heat Group, the Australian makeup distributor for such global beauty brands as Max Factor, Covergirl and Warner Bros. Consumer Products. The video was made for the launch of the “Ready to Glow” collection into stores nationwide and was sent to out to customers and media in order to build excitement.
The Heat Group wanted something innovative and special to celebrate the launch Ulta3’s Ready to Glow collection, and they wanted to create excitement in the beauty product industry. They were inspired specifically by the ‘light and dark’ contrast of the Strobing Kit – a cheekbone highlighting product part of the new Ulta3 collection – and wanted to communicate this look in their promotion for the campaign. So, the idea for a hologram was born.