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MELBOURNE SPRING FASHION WEEK

We brought the Iconic City of Melbourne logo to life for MSFW 2015/2016 “giving those (in) attending a chance to experience their city’s icon like they’ve never seen it before.”

Along with the main MSFW campaign logo, there were personalized logo animations for each of the 7 runways, each with their own themes and personality to show the diversity between the runways.

For each show the logo took on a new identity, exploding and revealing numerous trends for SS 2015/2016. Vibrant and romantic roses for Spring Fashion, Striking masculine Peacock feathers for Mr and Light ethereal feathers for Contemporary.

See frame by frames and read more about the project here.

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