Flexi Flats launched an innovative new product category in August 2009 which would revolutionise womens approach to “party” footware. The only problem – how to promote and sell a new brand on a modest marketing budget?
Jumbla helped Flexi Flats exceed their annual sales targets by 200 percent by designing and developing a super user-friendly website, then implementing a cost effective online marketing campaign utilising social media tools such as Twitter, Facebook, and industry blogs.
The campaign was so successful, www.flexiflats.com.au sold over 10,000 units to Australian women in the first three months alone. Traffic was driven to the Flexi Flats website through clever PR use and pay per click campaigns on platforms matched to Flexi Flats target market.
CMS: Magento
