Engineering is a word with 10,000 meanings and infinite application. Engineering is the disruptor of industry, and it’s savior. Engineering is Ingenious.
This video was used at the launch for the new Centre for Advanced Design in Engineering Training and the key message was that the CADET was a state of the art, high tech educational facility.
We wanted to create an aesthetic which would simultaneously appeal to the traditional engineering demographic and also catch the eye of a broader audience. In order to dispel any preconceptions about the engineering industry.
This was achieved by creating futuristic landscapes based around technology and design to elevate the poetic narration and create enticing worlds.
Most of the animation was created in 3D and then heavily graded. It was to give the feel that CADET is in tune with the innate nature of engineering.
You can read more about it here.