Launched in 2006, Buddy is a hugely successful Australian SMS enterprise. Buddy answers any question asked of him. Go on, try him. Message 199Buddy. His answers are spookily accurate.
Buddy came to Jumbla to implement a digital strategy which would help raise brand awareness and encourage product trial in Australia and overseas. We leveraged the viral power of social media to connect with Buddy’s target market in several campaigns featured across Twitter, Facebook and YouTube.
Currently sitting on 50,000 fans, Buddy’s Facebook fan page is a stunning success.
