Everyone knows Luna Park, whether it’s the sheer joy and excitement just at the thought of the name, or the slightly spooked out, slightly exhilarated thought of the great scenic railway. However, I’m pretty sure you’ve never seen it like this!
To say this was a fun one to work is a bit of an understatement. I mean, it’s Luna Park, right! It was an absolute please to be working with the We are Standard production team on this one!
Luna Park is most certainly a part of Melbourne, and we here think that it is pretty obvious that Melbourne is a part of Luna Park. It almost seemed too perfect put them together. We did this by taking live action footage from both the iconic Melbourne streets and Luna park and put them together in a awe inspiring way.
Check out the video:
I don’t know about you guys, but I wish I could go dodgem car racing down laneways and play the clown game with my tram driver! This ad really brought a sense of nostalgia to the viewer (and me). Reminiscing about past times spending hours at Luna Park and highlighted them in a new and interesting way.
This work really displays the vast capabilities of motion effects – this is far from what you might think of when animation and motion graphics is said. This sort of work is what makes this job amazing. When watching that video, the viewer can’t help but be amazed. That’s the essence of what we do: we amaze.
This job was a seriously fun one to work on and deserves the throwback. Check out some more of our past work here.