We’re thrilled to announce we’re a finalist in a whopping SIX categories at the Animation & Effects Awards Festival. The prestigious competition, now in its 19th year, attracts entries from around the globe.
The winners will be announced on August 17. Here are our six shining entries:
Commercials Animation – Scottish Water
Education & Infographics – Deakin
Idents & Stings – AGDA
Web/Viral – Y3llow
Web/Viral – Polished Man
Event Opener – Melbourne Spring Fashion Festival
It comes off the back of our first ever nomination at the ceremony: last year we were a finalist in the Commercials category for our Zoos Victoria TVC.
The awards recognise creative and technical excellence in the use of visual effects and animation. Judging criteria includes the technical skill, artistry and quality of the visual effects and animations, as well as their appropriateness in contributing to storytelling.
Categories for 2016 include: Commercials Animation, Commercials VFX, Feature Films Animation, Feature Films VFX, Web Viral, Titles/Idents/Stings, Short Film, Music Video, TV Series, Flash Animation, Student, Games Cinematics, Education/Infographics and VR/360.
In the Commercials Animation category, our piece “Scottish Water” is a finalist alongside ads for some pretty cool names – including Volkswagen, AirBnB, Ray Ban and LEGO Star Wars!
This TVC uses very detailed frame-by-frame animation, combined with some 3D elements.
AEAF is the first awards ceremony to recognise our recently released work, “Y3llow”, created for Tour de France winner Chris Froome as he chases his third title.
The video, presented by his sponsor Rhinomed, was inspired by the old art deco Tour de France posters, but given a modern twist with motion graphics. Our Creative Director Oz says part of the inspiration was the “dream-like” qualities of the filmmaker Leonardo Dalessandri.
Perhaps we shouldn’t be too surprised that “Polished Man” was noticed at the AEAF Awards. Recently, this was named an honouree at the very prestigious Webby Awards – known to the industry as “The Oscars of the Internet”.
This work we created for Deakin University, which explores the connection between the words “engineering” and “ingenious”, was recently recognised at the Muse Awards (Platinum for Motion Graphics) as well as the Summit International Awards (Silver for Educational Institution Video).
It’s not often we get to celebrate our work in Idents and Stings, so we’re thrilled our work for AGDA has been nominated.
This piece came about when the Australian Graphic Design Association invited motion responses for its awards night. The theme was “the pinnacle of design”. We at Jumbla interpreted this to be “simplicity” – but a simplicity that is achieved through labour and dedication.
Our motion response depicts this process. It starts with an idea that becomes distorted and overwhelmed with concepts, before it’s refined and refined into a final, simple product: the pinnacle.
The final nominee is our work on Melbourne Spring Fashion Week. We created the main MSFW campaign logo, as well as personalised logo animations for each of the seven runways – each with their own themes and personality.
The M logo would explode into different elements, depending on the collection: from delicate roses to flittering tangerine butterflies to striking peacock feathers.
Many thanks to the AEAF for its generous recognition of our work! Stay tuned – we’ll let you know if our entries take home the big prize!
Published on Jul 26, 2016
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